Does Your House Suck?

In Real Estate, a residential listing should possess a suck factor in three key areas that will draw buyers off the MLS and into your house.

-THREE KEY AREAS WHERE YOUR HOUSE SHOULD SUCK-

1) ONLINE: Contrary to popular belief, the buyers' first impression of your property does NOT begin at the curb but on the screen. Studies indicate that over 90% of buyers will look online first before personally viewing a property. I believe that percentage is closer to 100% (with exceptions in Amish communities and federal prisons, of course).

A house may look like a model in person, but if it does not show like one through online representation (a.k.a. photos), it may be difficult to suck in any buyer interest. Therefore, it is imperative that not only are houses staged for sale, but that they are photographed in such a way that it shows well on the internet.

2) EXTERIOR: Curb appeal. People love to use that phrase to describe how good the property looks from the moment the car pulls into the driveway. The outside of your home gives buyers an idea of how well you took care of the inside of the house. Loose shingles, broken fences, and neglected yards will deflate buyers hopes of finding their dream home, unless they are looking for an investment property. Keep the exterior looking fresh and clean to suck buyers out of their cars and into the front door.

3) ENTRANCE: OK, now you've got the buyers out of the comforts of their own house with their internet connections and playoff games; they drove through rush-hour traffic to find your listing in the middle of a busy work week; and they are now turning the key in your front door. When that door opens, what will be their immediate reaction? Will they want to turn away? Or, will they be sucked into the house, anxious to see more?

The entrance of your home dictates the atmosphere of the house. Stir up buyer excitement as they are stepping into the house by creating a "Wow-Factor" through decor and furniture. Set up the life-style they want to own.

Preparing your house for sale is a necessary step in the selling process. Today's buyer's market introduces new inventory everyday. Staging your house for sale will help create a suck factor that buyers cannot resist!

TESTIMONIAL: The first and third photo in this blog is from a KFM vacant staging project in Minneapolis that sold in five days (January 2010). This middle photo was a KFM vacant staging project in St. Paul (August 2009). Prior to staging, this house was on the market for over a year. After staging by KFM, it sold within weeks!

>KFM Staging & Design is a Minnesota home staging company that creates "First Impressions that Sell" in the Twin Cites and Western Wisconsin. KFM specializes in vacant staging and staging consultations. Visit our website for staging tips or to schedule your in-home or online consultation.

KFM Staging & Design
"Creating First Impressions That Sell!"
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A Closet Shopper

Staging a house during a recession may make sellers cringe at the thought of spending money just to "decorate" a house. Although some purchases may be beneficial, most homeowner can shop for free in their very own cupboards and closets. Take a look at some no-cost decorating/staging ideas below.

BATHROOM COUNTER DECOR:
-Rolled hand towels
-Basket of mini soaps, lotions, or perfumes
-Candles

The photo below displays two hand towels arranged on the counter for added color and softness to this area.

KITCHEN COUNTER DECOR:
-Large pepper mill and salt shaker
-Jars of flour, sugar, etc.
-Glass vase with various color beans
-Platters from China set
-Cookbooks
-Fresh fruit

This kitchen is staged using fruit and decorative dishes.

MASTER BEDROOM DECOR:
-Neutral photo frames
-Throw blankets
-Guest pillows
-Empty jewelry box.

This master bedroom was given an instant headboard using photo frames.

Hard times may call for drastic measures, but when sellers use their imagination, they may save themselves a lot of money when staging their home.

KFM Staging & Design is a Minnesota home staging company that creates "First Impressions that Sell" in the Twin Cites and Western Wisconsin. KFM specializes in vacant staging and staging consultations. Visit our website for staging tips or to schedule your in-home or online consultation.

KFM Staging & Design
"Creating First Impressions That Sell!"
Visit MyBlogLog and get a signature like this!

Curb Appeal: Winter Edition

Sellers in Minnesota, Wisconsin, and other snow bound states have a unique challenge with the curb appeal of their homes during the winter months. After the holiday decorations are removed, home owners can apply easy winter staging techniques

• Shovel driveway and sidewalks after every snowfall. Ankle deep snow will discourage buyers before they set their wet foot in the door.
• Salt paved surfaces. Slippery walkways may pose a hazard to buyers and Realtors.
• Remove snow from decks, porches, and patios. Although buyers may not step on to these areas, these spaces will appear larger than if the snow were to remain.
• Remove dog droppings from the yard. You may want to spread fresh snow over the yellow sections to give your yard a clean look.

Curb appeal may be limited during the snowy season, but by using common sense staging practices, sellers can obtain great winter time curb appeal.

KFM Staging & Design is a Minnesota home staging company that creates "First Impressions that Sell" in the Twin Cites and Western Wisconsin. KFM specializes in vacant staging and staging consultations. Visit our website for staging tips or to schedule your in-home or online consultation.

KFM Staging & Design
"Creating First Impressions That Sell!"
Visit MyBlogLog and get a signature like this!

"Your Kids Aren't THAT Cute" and Other Things Realtors Won't Tell You

In the real estate world, a seller has control over two things: the price of their property and condition of their home. While Realtors help sellers determine a price, many agents count on home stagers to deliver the "bad news" to their clients about the appearance of their house.

TOP TEN THINGS (some) REALTORS WON'T TELL YOU

1. "Your kids aren't that cute... pack the photos."
2. "Multi-colored carpet does not include stains."
3. "Hummel collections are not considered focal points."
4. "Toilet seat covers do not qualify as 'spa-like' accessories."
5. "Mint green is not a neutral color."
6. "Your dining table should never be used as long-term storage space."
7. "Most buyers are not looking for Jeff Gordon themed houses."
8. "No amount of scented candles are going to remove that odor."
9. "Lack of lighting does not 'set the mood."
10. "Crotch-sniffing dogs rarely make good hosts."

There is a lot of work that goes into properly preparing a house for the real estate market. This task is made easier by getting a professional evaluation from a trained home stager. Stagers will identify the "red flags" that could hinder a sale as well as develop a plan that will make your listing stand out from the competition.

The photos below show a "before and after" example of a KFM Staging consultation.

Before Consulting After Consulting

Home staging has been a secret weapon in the real estate wars, and it continues to win victories in the current makret. Even though some Realtors may not want to deliver the bad news to their clients; they can rely on professional stagers who will respectfully help sellers through the staging process.

KFM Staging & Design is a Minnesota home staging company that creates "First Impressions that Sell" in the Twin Cites and Western Wisconsin. KFM specializes in vacant staging and staging consultations. Visit our website for staging tips or to schedule your in-home or online consultation.

KFM Staging & Design
"Creating First Impressions That Sell!"
Visit MyBlogLog and get a signature like this!